A Perspective Shift for the Fitness Industry Today
- DAN NORTH
- Most Popular
Anxiety, by definition, is anticipation of future pain.
It’s a feeling of worry or unease, typically about an imminent event or something with an uncertain outcome.
A lot of us are feeling the effects of anxiety right now. With the global pandemic that has been bestowed upon us, our lives have been flipped upside down. And the most challenging part? It seems like it happened almost overnight.
Business owners, employees, contract workers, service providers, and everyone in between are feeling the effects of what’s happening in our world today. So much, that it can be challenging to seek a silver lining in this situation.
What positives could possibly come out of something like this?
The fitness industry, particularly the gym industry, has been forced to pivot their business strategies. Trainers, coaches, and the likes are running around frantically trying to find ways to take care of their clients while maintaining consistent revenue streams.
While this situation (obviously) isn’t ideal for anyone, it would be ignorant to assume there aren’t opportunities that can be capitalized on. Every action has a reaction, and how you react to something of this magnitude will determine where you stand coming out of it. This goes for your business as well as your health.
“To hell with circumstances, I create opportunities”. – Bruce Lee
You can’t control certain situations; you can only control how you respond to them.
So, focusing on what is within your control, rather than spending time dwelling on what is outside of your control, is only going to mean good things for your health and well-being.
With something of this magnitude, it’s easy to focus solely on the negative aspects that come along with it.
I am in no way downplaying the severity of what is happening in the world. However, I think it’s becoming increasingly important to focus on the positives as much as we can right now.
Rather than dwelling on the bad, let’s put our attention to the good.
Let’s change our perspective for a moment and reflect on some of the positives the fitness industry can take from this current environment.
“I CAN’T GO TO THE GYM AND I DON’T OWN ANY EQUIPMENT. ALL OF MY PROGRESS IS GOING TO BE RUINED.”
Perspective shift: You’ve finally broken out of your comfort zone and can now find new ways to improve your body’s health and performance.
Many of us, myself included, are creatures of habit. We get lost in our routine and forget to step outside the walls of our comfort zone. Your comfort zone might be your workout routine. Maybe you’ve known for a while that you should be doing something different. Whether it’s focusing more on recovery, implementing more core exercises, or stretching.
Whatever it may be, you now have the opportunity to work on it. The hardest part has already been done for you…your comfort zone has been shattered. Use this as an opportunity to become better, rather than neglecting the chance to improve,
“I CAN’T WORK WITH MY CLIENTS IN PERSON. WHAT AM I SUPPOSED TO DO?”
Perspective shift: You’re forced to adapt and find new ways to help your clients while expanding your business.
Right. You can’t see your clients in person right now, so what? Your influence and support for your clients doesn’t start and end in the gym. If you think your ability to impact your clients’ lives is confined within the walls of the gym, you either don’t understand how influential you can be, or you’re just not trying hard enough.
Yeah, this situation was dropped on all of us suddenly, and it’s not exactly ideal. But that doesn’t mean you don’t have the ability to continue to help your clients while making an income.
Call them, stay in touch, schedule online sessions, provide at-home programming, and continue to be their source of motivation and accountability. They need it now more than ever.
“MY WHOLE ROUTINE IS OFF. I DON’T KNOW WHAT TO DO.”
Perspective shift: Remember when you said you didn’t have time? Now you do.
You’ve been putting it off forever. That thing you know you should or have wanted to do for a while now, but never seemed to find the time to get around to it. Well, what’s your excuse now?
The idle mind is the devil’s playground. Don’t sit and do nothing and hope things get better. Make them better. All you have is time and what you decide to do in the present moment is completely within your control.
How are you going to spend this time? Are you going to come out of it better? Or are you going to come out of it behind?